DSQUARED2 | MYKONOS BOUTIQUE 07.07.2014

Dsquared² debuts its first flagship in the center of Mykonos. The new boutique occupies a bi-level building and features the men’s, women’s, underwear, swimwear, eyewear and fragrances collections. The boutique’s interiors are appointed with a marine theme. Custom designed specifically for the store, the colors and furnishings transmit the fun, warmth and summer on the Mediterranean.

 

Dean and Dan Caten hosted an exclusive cocktail party for the opening Saturday July 5th, a private dinner to follow at Belvedere.

DSQUARED2 JUNIOR COLLECTION FALL WINTER 2014/15 02.07.2014

After debuting Dsquared2’s junior line for summer 2014, the brand presents its first winter children’s collection for fall winter 2014/2015. Underscored by the brand’s motto of “Born in Canada, living in London and made in Italy”, the collection references the designers’ homeland combined with London fashion edge and fine Italian tailoring. Iconic pieces from the main line — such as sharp eveningwear and denim — are created especially for Dsquared2’s young stylish.
Canada, with its majestic forests inhabited by wild animals, cottages by the great lakes, the large white expanses of outdoors that host winter sports is referenced in the collection’s casual and formal wear. The Great White North, the birthplace of Dsquared2 designers Dan and Dean Caten, is the inspiration for the Dsquared2 Junior winter 2014 collection.
Next winter, Dsquared2’s fashion savvy kids mix rugged mountaineer style with Dsquared2 signature staples of denim, pretty party dresses, elegant suits, vivid outerwear and head‐turning accessories.
Recalling a lumberjack’s coat, a red‐and‐black check wool with maple leaf and animal motifs woven into the design creates striking pieces, a fur trimmed parka for the boys and a cropped two button jacket and mini skirt for the girls. Fair Isle knits with red, blue and yellow patterns are paired with jeans in roomy and tapered shapes.
Denim jeans, shirts and jackets come in soft faded blue and black washes with patches and stitching — just like those mommy and daddy wear.
Formal wear is a mash‐up of Dsquared2 hits. Raspberry‐colored velvet blazers worn with a tuxedo shirt and a bowtie are for stylish girls. Duchesse satin black and white dresses embellished with crystals and mini black tuxedos with satin lapels are the hit
of the party.
Accessories are edgy accents for junior fashionistas. Trapper hats in fox and baseballs caps with mink trims and ear muffs, and quilted nylon leg warmers in black and yellow keep warm while looking cool.
Bags and shoes are spin‐offs from the Dsquared2 grown‐ups collections. A mini shearling tote and a mini leopard print shoulder purse are her day and night bags, while he’s kitted out with a nylon duffle. The ultimate accessory is Dsquared2’s junior snowboard, its underside revealing a camouflage pattern in traditional beige, khaki and black with an unexpected bright coral, which Dsquared2 sporty kids pair with a matching ski mask to tear down the mountain all winter.
Mountain boots with vividly colored red or yellow leather laces are made for little explorers. Shine and sparkle step out for special events in the patent oxfords, maryjanes and ballerinas bedecked with enamel flowers and crystals.

DSQUARED2 MENSWEAR SPRING SUMMER 2015 24.06.2014

@dsquared2 #stud2io

Under the lofty glass ceiling inside a New York studio, the artist is fervently working on his next piece, surrounded by a group of hangers on and assistants, hoping to absorb some of his genius. Ideas ricochet from easel to silkscreen to the walls and onto his clothes. Independent, statement making, he wears his art on his sleeve.
Pop art, and its major figures that played and created in its experimental and colorful world from the 60s to the 80s influences the Dsquared2 men’s spring summer 2015 collection.
Referential mash-ups of iconic prints, sketches and graffiti inspired by contemporary American artists punctuate a boxy silhouette. Patent leather cats are appliqued onto roomy sweatshirts, a monkey is vividly printed on T-shirts and a denim jacket. A devious little monster lurks throughout the looks, embroidered all over cropped jackets, shirts and pants. The eye-catching motifs are endearing additions to the crisply cut separates.
Sportswear from the 80s is reimagined with tactile fabrications, giving this cool character a suave walk. A white striped black loose-legged tracksuit is in supple lustrous leather. Springy white terry toweling is used in shorts and hoodies. Papery nylon, printed with fluorescent camouflage is constructed into lightweight parkas and shorts. Jersey bonded leather, with a spongy, scuba-like hand, amp up coat volumes. Like graphic lines on a silkscreen print, red and blue thermo tape is applied to outline seams and pockets on a trench, pants and shirting. Soft drop crotch jeans, have worn-in knees from the artist at work, and are patched with faded denim polka dots. 
Bold details are quirky declarations from an eclectic mind. White elasticated waist shirts have a cluster of badges on the chest or inserts of fluoro nylon. Chunky serrated tread elevates traditional baseball sneakers and neon soled sandals. Thick-rimmed eyeglasses and mirrored sunglasses shade his eyes.. Accessories are oversized to hold his tools and his work. A large holdall “Twin zip bag” is constructed with two front pockets. A nylon backpack features multiple pockets. And for the artist traveling the world for a new vision, there’s brightly colored soft wheeling luggage. 

DSQUARED2 ADVERTISING CAMPAIGN MENSWEAR FW 2014 20.06.2014

Shot in a private Los Angeles mansion, Dsquared2’s men’s fall winter 2014 collection’s new advertising campaign conveys the season’s rebel attitude, showcasing bold ready to wear and accessories. In a verdant backyard next to a blazing bonfire on a barbeque, Dsquared2’s tough guy, portrayed by model Arran Sly, wears tailored and casual looks from the collection’s lineup. Iconic fashion photographers Mert & Marcus capture the mood in a series of high impact images. The worldwide campaign will run in international print, traditional outdoor and digital advertising from July 2014.

Discover the campaign!
Discover the Fall Winter collection here 

BEST EDITORIALS | SPRING SUMMER 2014 13.06.2014

cheryl-cole-elle-uk-cover WEB

DSQUARED2 is often a favorite amongst top notch fashion magazine editorials and publications, examples include Vogue, Elle and GQ, Numéro and Esquire. For more images, please visit our featured gallery!