Friday, March 30^th 2012 - Dsquared² announced the opening and the inauguration of its new boutique in Tokyo (5-3-13 Ginza Chuo-ku Tokyo-Japan). The opening was celebrated with a cocktail in the new boutique and an after party.

The new boutique, opened in partnership with Staff Japan (a branch of Staff International) is located in the prestigious Ginza district, one of the most luxurious and glamorous areas of the city. This opening marks a further step in Dsquared²’ s international growth. The brand has scheduled two other openings in 2012: Cyprus and Nanjing (China).

"We are very excited to open our first store in Tokyo. To us this city is vital, fast paced, modern and always forward thinking. The Japanese market has the taste and the knowledge to fully appreciate and enjoy our collections that mix casual elements with fine tailored garments” said Dean and Dan."

29 March 2012 - FC Barcelona players embarked on a fanciful shopping spree at the Dsquared2 Flagship store in Milan.
Top billing players such as Cristian Tello, Ibrahim Afellay, Javier Mascherano, Pedro Rodriguez, Martin Montoya made themselves right at home and indulged away the day after the champion's league quarter final game against AC Milan. See images here.

Dsquared² is pleased to announce the launch of its new Chinese on-line store.

Following the opening of the brand’s first on-line store in 2009 and the launch of their new website in November  2011, Dsquared² has decided to partner up with the YOOX Group, a long-term outstanding partner in the world of e-commerce, for their debut in the China.

To introduce this new on-line store, the Canadian brand has adopted a witty  web marketing communication strategy: a unconventional Dsquared2 style cartoon that showcases the Caten twins. While in Shanghai, the designers embark on a mission full of adventures with the goal to present the new e-commerce site to the members of the local press. Before reaching a well deserved happy ending, the two heroes face many humorous episodes as they are caught in between the Eastern and Western culture.

Check out Chinese online store here.

For the 2012 edition of its 23rd international award, Accademia del Profumo assigned the prestigious category of Best Olfactory Creation to Dsquared2 Potion for Man!
 

The award celebrates the perfect combination of ingredients that have been carefully chosen and skillfully blended to become a unique fragrance and genuine magic potion that triggers emotional experiences.

The sensuous formula interpreting the wishes of Dean and Dan Caten is a potion with an ancient allure that inebriates the senses with aromatic, woody and amber notes dominated by an accord of rose petals, black pepper, gentian and cinnamon that blends in the bottom note with cashmere wood, patchouli, amber and musk.

With the FW 2012/13 collection the designers make a plunge into the past as they look back at their senior year prom. Every girl in high school dreams about being perfect on prom night. An enchanting evening filled with preparations, sequin, flowers, music and the nervous excitement to find out who will be crowned prom queen.

Queen for one night, the Dsquared² girl remains true to her roots and her rebel spirit. Despite the crown,  she is not ready to trade in her “bad attitude” as she dares to  mix denim with embroidered garments.

For the occasion, the Dsquared² girl loots her mother’s sophisticated wardrobe without forgetting the precious vintage jewellery box.  Elegant furs, colourful coats, crocodile jackets, flowing dresses and most importantly diamonds and precious stones.