BOUTIQUE DSQUARED2 BAKU 02.10.2014
Dsquared2 announces the opening of a new flagship, located in an exclusive new shopping mall in Baku, the capital city of Azerbaijan. Port Baku Mall, a luxury fashion destination with spectacular views of the Caspian Sea, unites some of the world’s most presitigious brands.
Opened in spring 2014, the mall – connected to luxury residential towers — draws in discerning consumers from the Causasus region.
Positioned in a pivotal location of the ground floor of high-end shopping mall, Dsquared2’s boutique is spread out over 130 square meters. Two expansive windows mark the store’s exterior, while its eye-catching interiors reflect Dsquared2’s unique brand imagery. Signature décor elements that characterize the brand’s boutiques include piles of lark wood framing the windows, while the boutique’s abundant natural light is combined with decadent chandeliers crafted from stag horns, as well as luminescent lightboxes that glow with images of Canadian forests. Textural and warm design details profile other aspects of the store in the stone flooring, steel shelving, plush taupe carpets and comfortable upholstered armchairs and divans. Showcasing diverse Dsquared2 collections, the store’s entrance is dedicated to accessories, shoes and bags.
Trademark Dsquared2 glamor is found at the back of the boutique, where evening and formal wear is housed in an exclusive space. Replete with velvet covered chairs, black wood and steel tables, stag horn wall lights, curtains made from innovative Trevira fabrics and refined
mirrors the area is designed to invite clients into a intimate, relaxing space.
The boutique houses Dsquared2’s men’s, women’s, accessories, shoes, bags, underwear, eyewear and fragrances collections.
Boutique Dsquared2 Baku
Emporium Shopping Center
Neftchiler Avenue 153, Baku - Azerbaijan
WILD: NEW DSQUARED2 FRAGRANCE FOR MEN 01.10.2014
Wild is an evolution of Dsquared2’s olfactory journey inspired by and founded in the elements of nature. Building on a pathway forged by debut scent He Wood and follow up Potion, Wild is a new fragrance chapter for Dsquared2 that explores man’s desires and his connection to the
natural and urban world that surrounds him. This enigmatic and covetable concept is also at the heart of Dsquared2’s DNA: the freedom for a man to express his sensuality and his deepest desires. Wild materializes Dsquared2’s passion for the avant-garde and unorthodox approach to fashion.
Contemporary and self-sufficient, this man works and plays within the paradigms of modern life and urban society. Yet his daily existence is attuned to a faintly audible thrum of rebellion that comes from deep within. Driving him to seek his own liberty, he is drawn to its magnetic pull,
taking him to a place where, finally, he is free.
“For us fragrance has an emotional connection to who we are, it uncovers a long-held desire or dream, which is why the concept of Wild has such an intrinsic link to us and the ideology of Dsquared2. The ultimate authentic expression of self is to live with complete freedom of speech and mind - we are fascinated with this concept especially in today’s society,” Dean and Dan Caten, Dsquared2.
JESSICA CHASTAIN IN DSQUARED2 25.09.2014
Jessica Chastain wore a DSQUARED2 custom orange and lilac jacquard cocktail dress to the photocall of The Disappearance of Eleanor Rigby during the 62nd San Sebastian International Film Festival.
ALESSANDRA MASTRONARDI IN DSQUARED2 22.09.2014
Alessandra Mastronardi wore a DSQUARED2 FW2014 total look at the Vogue Italia 50th Anniversary Event on September 21, 2014 in Milan, Italy.
Alessandra Mastronardi chose a pink leather dress with macro paillettes decorations from the DSQUARED2 FW 2014 Collection.
DSQUARED2 WOMENSWEAR SPRING SUMMER 2015 18.09.2014
Dsquared2 turn up the volume on shapes, form, color and proportion for the women’s spring summer 2015 collection. Materializing the medium of the artist – sculpture, clay or canvas is transposed into silhouette, fabric and color. Every piece is infused with volume. Each unique print is inspired by an iconic art style. Color blocking, gigantic circles printed on raffia silk and Aztec style graphic patterns embolden the lavish silhouettes.
Coats, pants and skirts have sculpture like forms, curved and roomy that twist gently around the body. The slouchy pantsuit, in a cool silk cotton crepe, shows a relaxed leg and a boxy jacket. T-shirts are cropped double-faced cotton poplin. Laser-cut color-blocked leather polo shirts and shorts amp up the freshness with electric tones of blue, yellow and hot pink.
Couture sensibilities exalt sporty pieces. Lustrous silk cotton double is cut into a billowing floor length skirt. Rich allover beadwork encrusts a voluminous gray hooded sweatshirt. Layers of soft, frothy feathers embellish skirts, bags and crop tops. Plisse ruches are punchy shape changers on short tunics and long skirts.
Masculine accents give this colorful lineup a tomboy edge. Signature Dsquared2 black rimmed eyeglasses, slouchy jeans and men’s underwear temper the full feminine looks.
Denim, Dsquared2’s DNA, is stained, destroyed and wired to showcase their generous forms. Cropped and oversized boyfriend jeans are mixed in with the fresh styles.
Twin Peaks, Dsquared2’s new signature bag, reveals its dual design with a removable clutch shape within a tote.
The bag makes its debut on the runway in oversized rectangular and squared off smaller forms in suede, crocodile and velvety nubuck leathers. Cage shoes with spike stiletto heels or transparent wedges come in color blocked and metallic shades, the latticed leatherwork reaching over the knees in a pair of thigh high boots.